Oracle Commerce: Creating Dynamic Pages with Exp Mngr Rel 11.2 Ed 1

Course Introduction

• Agenda
• Student Introductions
• Course Audience
• Course Goal
• Course Objectives
• Course Methodology
• Course Agenda

Introduction to Experience Manager Applications

• Objectives
• Road Map
• The Changing Customer Experience
• Contextually Relevant Experiences at Scale
• Guided Search
• Experience Manager
• Omni-channel Solution
• Dynamic Experiences
• Oracle Commerce Channels
• Road Map
• Guided Search and Navigation
• Guided Navigation
• Endeca Dimensions
• Guided Navigation Refinements
• Enhanced Navigation with Precedence Rules
• Enhanced Navigation with Range Refinements
• Displaying Relevant Results
• Search
• Search Results
• Enhanced Search: Spelling and Did-You-Mean
• Enhanced Search: Stemming and Thesaurus
• Rich Content
• Road Map
• Experience Manager
• Merchandising Using Experience Manager
• Experience Manager: Content Promotion
• Experience Manager: Branding/Banner
• Experience Manager: Featured Products
• Experience Manager: Up-Sell
• Experience Manager: Cross-Sell
• Experience Manager: Profile-Based Promotions
• Experience Manager: Redirects
• Demonstration: Experience Manager Application Examples
• Quiz
• Summary
• Practice 2-1 Overview: Exploring a Guided Search and Experience Manager Website

Introduction to Experience Manager

• Objectives
• Road Map
• The Initial Problem
• Customizing Guided Navigation
• Rules Engine
• How Long Is Your Tail?
• How Do Customers Navigate Your Site?
• Merchandising in the Long Tail
• Merchandising Across Your Site
• Across Channels
• The Assembler: At the “Core” of Experience Manager
• Main Benefits
• Road Map
• Components of an Experience Manager Site: Templates
• Components of an Experience Manager Site: Cartridges
• Page and Cartridge Templates
• Templates and Cartridges Working Together
• Templates, Sections, and Cartridges
• Templates, Sections, and Cartridges in the Discover Reference Application
• Components of an Experience Manager Site: Slots, Rules, and Triggers
• Road Map
• Accessing Experience Manager
• Creating and Editing Content: Navigation Tree
• Tree View
• Edit Pane
• Creating and Editing Content: Preview
• Preview
• Manifest
• Interactive Edit with Preview
• Changing Views
• Devices
• Content Authoring
• Preview URL
• Demonstration
• Road Map
• Experience Manager Projects
• Working in a Project
• Project
• Project Conflicts
• Content Promotion
• Demonstration
• Quiz
• Summary
• Practice 3-1 Overview: Working in Experience Manager
• Practice 3-2 Overview: Working in the Authoring and Live Environments

Creating Dynamic Landing Pages

• Objectives
• Road Map
• Experience Manager Pages
• Scenario
• Creating a Page
• Adding Cartridges
• Configuring a Cartridge
• Demonstration: Creating a Page
• Road Map
• Scenario
• Folders
• Folders and Slots
• Creating a Folder
• Adding Rules
• Triggers
• Location Search Term Trigger
• Location Refinement Trigger
• Exact Location: Scenario 1
• Exact Location: Scenario 2
• Multiple States for a Trigger (AND)
• Multiple Triggers (OR)
• User Segment Trigger
• Time (Schedule) Trigger
• Activation
• Priorities
• Audit
• Audit Panel
• Auditing Statuses
• Rules Search
• Best Practices: Using Slots
• Demonstration: Creating Content
• Road Map
• Browse Page Versus Other Pages
• How the Browse Page Works
• Browse Page
• Browse Page Configuration
• Browse Page Triggers
• Home Page
• Landing Pages
• Default Browse Page
• Road Map
• Multiple Sites: Overview
• Sites
• Site Pages
• Content and Rules
• Previewing Site Pages
• Site Groups in BCC Site Administration
• Demonstration: Multiple Sites
• Quiz
• Summary
• Practice 4-1 Overview: Creating a Page in Experience Manager
• Practice 4-2 Overview: Using Folders
• Practice 4-3 Overview: Adding Multiple Locations

Defining Guided Navigation

• Objectives
• Road Map
• Scenario
• Guided Navigation Slot
• Adding Guided Navigation
• Configuring Guided Navigation
• Guided Navigation Wizard
• Setting Dimension Order
• Preview: Bags Search
• Road Map
• Refinement Menu: Section Settings
• Sorting Options
• Boost and Bury
• Other Options
• Road Map
• Breadcrumbs Cartridge
• Quiz
• Summary
• Demonstration: Exploring Guided Navigation
• Practice 5-1 Overview: Using Guided Navigation
• Practice 5-2 Overview: Guided Navigation Slots

Understanding Search Behavior

• Objectives
• Road Map
• Information Retrieval: In Practice
• Search: A Two-Part Process
• Finding Matches: Search Interfaces
• Cross-Field Matching: Example
• Finding Matches: Match Modes
• Match Modes: MatchAll
• Match Modes: MatchPartial
• Match Modes: MatchAny
• Valid Match Modes
• Finding Matches: Language Analysis
• Supported Languages
• Finding Matches: Stemming
• Stemming: Compound Matching
• Finding Matches: Stop Words
• Finding Matches: Spell Correction and Wildcard Search
• Spelling Correction: Examples
• Wildcard Search: Example
• Finding Matches: Placing Nonindexed Characters Between Search Terms
• Road Map
• Ranking Matches
• Relevance Ranking Modules
• Default Strategies
• Understanding Relevance Ranking Strategies
• Understanding Relevance Ranking Strategies: Example Scenario
• Quiz
• Summary
• Practice 6-1 Overview: Exploring Search Behavior

Creating Search-Driven Experiences

• Objectives
• Road Map
• Scenario
• SearchBox
• Search Box Settings
• Displaying the Auto-Suggest Panel
• Auto-Suggest Panel
• Dimension Search Auto-Suggest Cartridge
• Dimension Search Display Settings
• Dimension Search Configuration
• Dimension Search Results Cartridge
• Dimension Search Results Settings and Configuration
• SearchAdjustments Cartridge
• Search Adjustments: Examples
• Previewing Search Adjustments
• Road Map
• ResultsList Cartridge
• Adding a ResultsList Cartridge
• Configuring the ResultsList Cartridge
• Boost and Bury
• Configuring Boost and Bury: Specific Records
• Selected Records
• Configuring Boost and Bury: Query
• Relevance Ranking and Sorting
• Road Map
• ProductDetail Cartridge
• Demonstration: Exploring Results List
• Quiz
• Summary
• Practice 7-1 Overview: Using the ResultsList Cartridge

Optimizing the Search Experience

• Objectives
• Road Map
• Thesaurus
• Thesaurus Versus Stemming
• Thesaurus: Defining a One-Way Thesaurus Entry
• Thesaurus: One-Way Example
• Thesaurus: Defining a Multi-Way Thesaurus Entry
• Thesaurus: Multi-Way Example
• Thesaurus Search Result Explanation
• Thesaurus Console
• Thesaurus: Best Practices
• Thesaurus: Unnecessary Entries
• Demonstration: Thesaurus Entries
• Road Map
• Search Tools: Automatic Phrasing
• Automatic Phrases
• Creating an Automatic Phrase
• Demonstration: Creating Automatic Phrases
• Road Map
• Relevance Ranking Search Tuning
• Creating a New Search Strategy with the Relevance Ranking Evaluator
• Relevance Ranking Strategies
• Ordering Modules
• Additional Configuration Options
• Search Results Comparison: Summary
• Base Information
• Search Results Comparison: Record Information
• Search Results Comparison: Explanations
• Demonstration: Using the Relevance Ranking Evaluator
• Endeca Search: Process Flow
• Quiz
• Summary
• Practice 8-1 Overview: Creating Thesaurus Entries
• Practice 8-2 Overview: Creating Automatic Phrases

Creating Record Spotlights

• Objectives
• Road Map
• Record Spotlights
• Scenario: Trigger Spotlights
• Vertical Spotlight
• Horizontal Spotlight
• Spotlight Configuration
• Selecting Records: Specific Products
• Selecting Records: Ordering Selected Records
• Selecting Records: Query
• Restricting to Active Refinements
• See All Link
• Clicking Show Me More
• Demonstration: Exploring Record Spotlights
• Road Map
• Scenario: Managing Multiple Spotlights
• Creating a Spotlights Folder
• Updating the Rule Limit for the Slot on the Page
• Creating Spotlights
• Fujifilm Page
• Bags & Cases Category Page
• Rule Limits Versus Rule Firing
• Demonstration: Exploring Record Spotlights Using Slots
• Quiz
• Summary
• Practice 9-1 Overview: Using Record Spotlights
• Practice 9-2 Overview: Using Multiple Spotlights Within a Folder

Displaying Static Content

• Objectives
• Road Map
• Scenario
• Media Banner
• Configuring Media Banner
• Media MDEX Browser
• Additional Configuration
• Road Map
• Scenario
• Rich Text
• Configuring the RichText Cartridge
• RichTextSecondary
• Road Map
• Link
• Configuring the Link Cartridge
• Demonstration: Exploring Static Content
• Quiz
• Summary
• Practice 10-1 Overview: Using Static Content Cartridges

Using Keyword Redirects

• Objectives
• Scenario
• Keyword Redirects: Overview
• Creating a Keyword Redirect
• Match Phrase
• Match All
• Match Exact
• Keyword Groups
• Demonstration: Exploring Keyword Redirects
• Quiz
• Summary
• Practice 11-1 Overview: Using Keyword Redirects

Specifying User Access Control

• Objectives
• Administrative Tools
• User Management
• Permissions
• Additive Inheritance
• Creating Users
• User Passwords
• Creating Groups
• Assigning Permissions
• Permissions Enabled
• LDAP Integration
• Oracle Commerce Single Sign-On (SSO)
• Quiz
• Summary
• Demonstration: Exploring User Access Controls
• Practice 12-1 Overview: Working with User Access Control in Workbench

Best Practices

• Objectives
• Long Tail
• Dynamic Content
• Priorities
• Folder Organization
• Projects
• User Management
• Preview/Authoring Environment
• Live Environment
• Obsolete Content
• Default Content
• Summary
• Practice 13-1 Overview: Class Project