Oracle Responsys: Implementation Bootcamp Ed 1

• Table of
• B2C Implementation: Account Setup & Implementation Management
• Oracle Responsys Implementation Bootcamp: Account Setup & Implementation
• ManagementProduct
• Attend a Live Virtual Class (LVC)
• OnDemand Lab Access
• Agenda –Responsys Implementation Bootcamp
• Overview
• Responsys Course Catalog
• Responsys Certification
• Objectives
• Onboarding Process
• Onboarding Timeline
• Onboarding Process: Planning
• Onboarding Process: Execution
• Onboarding Process: Rollout
• Customer Account Setup
• Client Information
• General Account Settings
• SSL Contact Information: Now Self-service in Account
• Account Settings Document
• Account Settings
• Oracle Cloud My Services
• Activating a New Oracle Responsys Subscription
• Before you Begin: Plan Your Oracle Responsys Usage
• Step 1: Log in to Oracle Cloud – My Services
• Subscription Added
• Step 2: Create Oracle Responsys Service Instances
• Service Instance Activated
• Step 3: Follow Instructions in the "Welcome to Oracle Responsys" Email
• Getting Started with Oracle Responsys
• Logging In
• Responsys Home
• Responsys Online Help
• Responsys Main Menu
• Account Settings
• Folders
• Responsys Data Objects
• Responsys Campaign Objects
• Object Relationship Navigator
• Search Objects
• Page 3 of 984
• Multiple Tabs or Browser Windows
• Audience Designer vs. Filter Designer
• Archiving: Account-level Best Practices
• Getting Started with Oracle Responsys
• Key Points
• Related Resources for Getting Started with Responsys
• Responsys Insiders Community
• Oracle Help Center
• Earn Recognition & Accreditation
• Oracle Cloud: Become Certified
• Services & Support
• B2C Implementation: Branding & SSL Requirements
• Oracle Responsys Implementation Bootcamp: Branding & SSL Requirements
• Objectives
• Branding Communication Options from Responsys
• Branding Communication Options from Responsys
• What is a Domain and Subdomain?
• Domain and Subdomain Examples
• Why are Subdomains Important?
• How do I Define the Subdomain?
• Branded Domain
• Impacts of a Branded Domain
• Reply-to and From Email Addresses
• Client-hosted Reply-to Address
• Response Handler URL
• Client Delegation of Response Handler Subdomain: Technical Setup
• Domain Delegation: NS Records
• Example NS Records
• Brand Management via Account Admin Screen
• Convert Non-branded to Branded Account in Responsys
• Multi-brand Management
• Steps to Convert Multi-brand Email and SMS
• SMS Branding of Short URL
• Short URL Configuration Requirements
• Secure Sockets Layer (SSL)
• SSL Certificate
• Domain/Extended Validation to Purchase SSL
• SSL Enabled Response Handler Functions
• Steps to Implement SSL
• Steps to Implement SSL
• SSL Implementation: Recommendations
• Summary & Resources
• Key Points
• Earn Recognition & Accreditation
• Page 4 of 984
• Oracle Cloud: Become Certified
• Services & Support
• B2C Implementation: Responsys Data Sources
• Oracle Responsys Implementation Bootcamp: Responsys Data Sources
• Objectives
• Data Source Basics
• Big Picture Responsys Data Integrations
• Responsys’ Main Data Tables
• Data Integration Methods
• Using Responsys Data
• Data Discovery Phase
• Data in the Responsys UI
• Main Data Sources
• Profile List: Master Customer List
• Profile List Associations
• Profile List Composition
• System Fields Schema
• Standard Custom Fields
• Custom Fields
• Profile List Setup Considerations
• System Fields for Identifying Subscribers
• Permission Status Fields
• Deliverability Status Fields
• Profile List Best Practices
• Exercise
• Profile Extension Tables (PET)s
• How a PET Works
• PET Use Cases
• PET Best Practices
• Exercise
• Supplemental Tables
• Using a Supplemental Table with Contacts List
• How a Contact List Looks up Data in a Supplemental Table?
• Supplemental Tables Examples
• Primary Key and Data Extraction Key (DEK)
• DEK Best Practices
• Supplemental Table Best Practices
• Supplemental Table: Limitations
• Exercise
• Sample Retail Data Model
• Setting up Responsys Tables: Prerequisites
• Let’s Summarize…
• Data Model Strategies
• Data Types: For All Data Sources
• Page 5 of 984
• Indexing
• Indexing Best Practices
• Data Manipulation Functionalities
• Delete Records to Meet GDPR Requirements
• What Happens When you Delete Records?
• Data Aliasing
• Data Redaction
• Data Sources for Targeting
• Using Data Sources for Targeting
• Filtering Data Sources
• Creating Filters
• Different Types of Filters
• Simple Filters
• Profile Data Filters
• Email Behavior Filters
• SMS Behavior Filters
• Web Behavior Filters
• Display Filters
• Considerations when Designing Filters
• Viewing Filter Counts
• Save a Filter’s Result Set and De-dupe Records
• Using Result set PET through Membership Attribute
• Viewing Load History
• De-dupe Records on App Channel Filters
• Use Filters for Inclusions, Exclusions or Suppressions
• Exercise
• What is an Audience Designer?
• Create Audiences
• Audience Designer
• Developing an Audience Definition
• Final Audience
• Exercise
• SQL View
• Create an SQL View
• Write SQL Statement using Assigned DB Aliases
• EXPLAIN & EXPLAIN EXTENDED Plan
• Using an SQL View in Program
• SQL View: Best Practices
• SQL View: Best Practices
• Exercise
• JOIN View
• Supplemental Filter
• Steps to Create Supplemental Filter
• Supplemental Filter SQL Query
• Page 6 of 984
• Name and Select Key for Supplemental Filter
• SMS Channel Data
• Managing Data: SMS Data Model
• Mobile App Channel Data
• New Channel: New List
• Mobile App Channel Data
• App Channel Data Schema
• Summary & Resources
• Key Points
• Earn Recognition & Accreditation
• Oracle Cloud: Become Certified
• Services & Support
• B2C Implementation: Responsys Connect
• Oracle Responsys Implementation Bootcamp: Responsys Connect
• Objectives
• Responsys Connect Basics
• Connect: Use Cases
• Responsys Connect User Interface
• Accessing File Server through Connect
• Default Folders in File Server
• File Server Authentication
• Steps for Authenticating a Responsys File Server
• Steps to Authenticate an External File Server
• Data Encryption: In-Flight and At-Rest
• Partners’ Role in Implementing Connect
• Importing Data in Responsys
• Introduction to Import Jobs
• Introduction to Import Jobs
• Creating an Import Profile Data Job
• Source Connectivity
• Source Specification
• Target Definition
• Field Mapping
• Post Processing
• Notification
• Schedule
• Validate Errors and Activate the Job
• Save, Save & Close
• Importing Profile Extension Table
• Importing Mobile App Channel PET
• Importing Supplemental Data
• Exporting Data from Responsys
• Introduction to Export Jobs
• Creating an Export Data Job
• Page 7 of 984
• Select Object
• Destination Connectivity
• Destination Specifications
• Notification
• Schedule
• Exporting Feed Data from Responsys
• Understanding Event Data Feeds
• Contact Event Data Integration
• Creating an Export Feed Data Job
• Select Events
• Selecting Contact Events for Export Feed Data Jobs
• Destination Connectivity & Specification, Notification
• Schedule
• Contact Event Data Output Files
• Launch State Event
• Launch State Event
• Joining Launch State Event with Email Export Events
• Sent Contact Event Data File Layout
• Sent Contact Event Data Export File
• Opened Contact Event Data Export File
• Opted In Contact Event Data Export File
• Joining Launch State Event with SMS Export Events
• Joining Launch State Event with Push Export Events
• Form and Program Data Event
• Online Help for Exporting Contact Event Data
• Grouping Connect Jobs
• View Job Execution Logs
• Resources
• Key Points
• Earn Recognition & Accreditation
• Oracle Cloud: Become Certified
• Services & Support
• B2C Implementation: Responsys Content Library
• Oracle Responsys Implementation Bootcamp: Responsys Content Library
• Attend a Live Virtual Class (LVC)
• OnDemand Lab Access
• Objectives
• Overview
• Campaign Content
• Where does Responsys store Campaign Content?
• Campaign Assets versus Campaign Objects
• Content Library Basics
• Content Library: Manage Content Screen
• Content Library Functionality
• Page 8 of 984
• Creating HTML or Text Documents
• Create Document Screen
• Uploading Content
• Uploading Files
• Source Path Structure must match Content Library
• Previewing Documents
• Editing Document: Drop-down Menu
• Editing Document: Document Preview Screen
• Editing Document: Quick View
• HTML Document: Text Replacement
• HTML Document: Links
• HTML Documents: Images
• Image Reference in HTML
• Image Reference in HTML: Full Path
• Image Reference in HTML: Relative Path
• Hosted Content Pool
• Hosted Content
• Hosted Content Pool
• Visual Template Designer
• Creating Email Templates
• Visual Template Designer Functionality
• Saved Templates versus Sample Templates
• Visual Template Designer: Functional Roles
• Summary & Resources
• Key Points
• Earn Recognition & Accreditation
• Oracle Cloud: Become Certified
• Services & Support
• B2C Implementation: Email Campaign & Dynamic Content
• Oracle Responsys Implementation Bootcamp: Email Campaign Development
• Attend a Live Virtual Class (LVC)
• OnDemand Lab Access
• Objectives
• Email Campaign Basics
• Campaign Discovery Phase: Groundwork
• Key Configuration Requirements
• Functional Access Control
• EMD vs. Classic Campaigns
• Responsys Campaign Lifecycle
• Steps to Create an Email Campaign
• Manage Campaigns Screen
• Campaign Creation via Workbook Paradigm
• Ways to Create an Email Campaign
• Creating a New Campaign
• Page 9 of 984
• Creating a Campaign from New Templates
• Email Message Designer (EMD)
• EMD UI Overview (1 of 5)
• Selecting HTML and Text Asset for Campaign
• EMD UI Overview (2 of 5)
• EMD: Manage Header
• EMD: Personalizing Subject Line
• EMD: Split-view and Source Editors
• EMD: Content Widgets
• EMD UI Overview (3 of 5)
• EMD UI Overview (4 of 5)
• EMD UI Overview (5 of 5)
• EMD: Version Test
• EMD: Previewing Campaign
• EMD Message Preview: Debugging Output
• Workbook Configuration
• Workbook: E-mail, Message, Information, General Settings
• Object Relationship Navigator
• Workbook: Data Sources
• Specify Data Sources
• Specify Additional Data Sources
• Add Supplemental Data Source
• Add Supplemental Data Source
• Data Source Aliasing
• Preview Campaigns using Personalization Data
• Workbook: Campaign Settings
• Specify Campaign Settings: Campaign Setup
• Campaign Settings: Tracking Options and Attachments
• Workbook: Testing and Analysis
• Test Links and Analyze Deliverability
• Workbook: Targeting
• Targeting Selection
• Workbook: Program
• Workbook: Proof Settings
• Specify Proof Launch Settings
• Proof Launch Emails and Completion Notifications
• Proof Launch: Live Report
• Proof Launch: View Monitoring
• Workbook: Launch Settings
• Specify Launch Settings
• Schedule Campaign Launch
• Launch: Immediately
• Launch: Schedule Later
• Campaign Notifications
• Page 10 of 984
• Email Campaign Standard Launch Process
• Workbook: Show Errors
• Workbook: Validate the Campaign
• Workbook: Printable View
• Workbook: Campaign Analysis
• Confirmed Opt-in for Subscribers
• Overlay Report via Workbook
• Stop Bulk Active Launches
• Pause, Resume, Stop Launches in Campaign Monitor
• Accessing Live Report and Monitoring
• Best Practices: Campaign Live Launch
• Campaign Reporting with Interactive Dashboards
• Exercise
• Key Points
• Dynamic Content Campaigns
• Think Modular, Dynamic, and Data Driven!
• Prerequisites to Using Dynamic Content Functionality
• Dynamic Campaign Components
• Put it all Together for a Dynamic Campaign
• Create a Dynamic Campaign: Enter Basic Information
• Using Dynamic Content Widget
• Dynamic Regions: Source View
• Default Rule
• Default Rule: Rules Editor
• Create New Rule and Define Data to Use
• Defining Rules Conditions
• Selecting Content
• Subject Line Personalization using Token
• Dynamic Subject Line using Widgets
• Click-through and Preview Rules
• Save Rule Sets
• Rule Set Manager via Folder View
• Import Rule Sets
• Test in Preview
• Message Access Restrictions
• Summary & Resources
• Key Points
• Earn Recognition & Accreditation
• Oracle Cloud: Become Certified
• Services & Support

We value your feedback! Let us know how we did in this training by completing a Training

• Evaluation Survey.
• B2C Implementation: Push Campaign Development
• Oracle Responsys Implementation Bootcamp: Push Campaign Development
• Page 11 of 984
• Attend a Live Virtual Class (LVC)
• OnDemand Lab Access
• Objectives
• How to Get Started with the Mobile App Channel
• Roles Needed to Implement the Mobile App Channel
• Roles Assignment for Mobile App Channel
• How Responsys Push Works
• Requirements for Integration
• High Level Steps for Integrating Responsys and Mobile App
• Mobile App Developer Console
• Firebase Configuration for the Android Platform
• iOS Development
• Introduction to Mobile App Channel Campaigns
• Mobile App Channel Campaign Design
• Overview of Creating Push Campaigns
• Create Push Campaign
• Push Message Designer
• Push Campaign Workbook
• Key Points
• Mobile App Channel Series of Courses
• Earn Recognition & Accreditation
• Oracle Cloud: Become Certified
• Services & Support
• B2C Implementation: SMS Campaign Development
• Oracle Responsys Implementation Bootcamp: SMS Campaign Development
• Attend a Live Virtual Class (LVC)
• OnDemand Lab Access
• Objectives
• Overview
• Generic SMS Terms
• Basic Architecture
• SMS Aggregator
• SMS Compliance Basics
• SMS Compliance: Some Common Regulations
• Compliance Regulations
• Disclaimer Requirements
• SMS Provisioning & Implementation
• SMS Onboarding Process Overview
• SMS Onboarding Process: Oracle Provisioning
• SMS Onboarding Process: Implementation
• SMS Onboarding Process: Carrier Provisioning
• Mobile Tech Questionnaire
• SMS Compliance Message Flow
• Carrier Approval Form
• Page 12 of 984
• SMS Billing: Interaction Pricing
• SMS Public Aggregator Network (SPAN)
• SPAN Overview
• SPAN Availability
• SPAN: Find and Pick Aggregator/s
• SPAN: Place Order for Code/s
• SPAN: Order Servicing
• SMS Delivery Receipt Reporting for SPAN
• SPAN Limitations
• SMS Campaign Keywords: Supported Types
• Managing SMS Keywords: Admin Settings
• Managing Keywords: View/Add Keywords
• Managing Keywords: Deleting Active Keywords
• Manage Invalid Keyword Message: Dedicated Short Code
• SMS Keywords: Considerations
• SMS Campaign Development
• SMS Campaign Functional Roles
• Responsys SMS Campaigns: Supported Types
• SMS Campaign Lifecycle Overview
• Create an SMS Campaign
• Select an SMS Campaign Template
• SMS Message Designer: SMS Opt-In Example
• Multiple Keywords and Response Configuration
• SMS Campaign Workbook
• Data Sources: Personalization Data
• Data Sources: Dynamic Variables
• Workbook: Campaign Settings
• Workbook: Proof Launch
• Workbook: Launch Options
• Workbook: Activation and Launch
• SMS Messages: Long and Short URLs
• SMS Premium Tracking and Short URL
• Creating a Program
• Bringing SMS Enactments into a Program
• Send SMS Campaign Element
• Data Switch
• SMS Event Switch
• Analyzing an SMS in Program
• SMS & MMS Dashboard
• SMS Performance Chart and Table
• SMS Link Tracking Report
• SMS Network Carrier Breakdown and Keywords Report
• Raw SMS Event Data
• Creating a CED Export Job
• Page 13 of 984
• Summary & Resources
• Key Points
• Earn Recognition & Accreditation
• Oracle Cloud: Become Certified
• Services & Support
• B2C Implementation: Deliverability
• Oracle Responsys Implementation Bootcamp: Deliverability
• Attend a Live Virtual Class (LVC)
• OnDemand Lab Access
• Objectives
• Deliverability Basics
• What is Deliverability?
• What is Deliverability
• Email Delivery versus Email Deliverability
• Spam Filtering
• Email Deliverability and Inbox Placement: Key Factors
• Identification
• Reputation
• Responsys Builds Senders’ Reputation
• Reputation: Shared and Dedicated IP Addresses
• Establishing a Good Reputation
• Reputation: IP and Domain Best Practices
• Email Content
• List Quality
• List Quality
• List Quality: Negative Factors
• List Quality: Positive Factors
• Email Volume: Best Practices
• How do Gateways React to Negative Signals?
• Oracle Responsys Deliverability Process
• IP Offerings
• Premium Deliverability SKU Qualification Questions
• Warm-up and Ramp-up Process
• IP Warming Up
• Deliverability Onboarding Process
• IP Warm-up Schedule
• IP Warm-up Target Data
• Warm-up Campaign Recommendations
• Warm-up Campaign Examples
• IP Ramping Up
• Example Ramp-up Plan
• Warm-up Reporting and Monitoring
• What if an ISP blocks a Sender during the Warm-up?
• Ramp-up Reporting and Monitoring
• Page 14 of 984
• Deliverability Functionality
• Deliverability with Responsys
• First Step: Ask Permission
• Configure Soft Bounce Processing Rules
• Spam Complaint Inactivation Rule
• Unsubscribe
• Why is List-Unsubscribe Important?
• Define Throttle Rates to Control Volume
• Content & Testing
• Analyzing Deliverability in Responsys
• Tools to Analyze Deliverability
• Monitoring Deliverability via Interactive Dashboards
• Deliverability Plus
• Deliverability Plus: Design Tracker
• Deliverability Plus: Competitive Tracker
• Deliverability Plus: Inbox Tracker
• Summary & Resources
• Key Points
• Earn Recognition & Accreditation
• Oracle Cloud: Become Certified
• Services & Support
• B2C Implementation: Advanced RPL
• Oracle Responsys Implementation Bootcamp: Advanced RPL
• Attend a Live Virtual Class (LVC)
• OnDemand Lab Access
• Objectives
• Advanced Responsys Personalization Language (RPL) Basics
• What is Responsys Personalization Language?
• RPL Uses
• Additional RPL Uses
• Where can RPL be used?
• Where can RPL be used?
• Where do Templates come from?
• Template Processing {Template + Data = Output}
• Campaigns versus Templates in Responsys
• RPL Template Components
• HTML Coding: Do’s and Don’ts
• Data and RPL
• Incoming Data Options
• Example Data Architecture
• Supported Variable Data Types
• Supported Variable Data Types
• Retrieving Data from within Responsys
• Retrieving Data from within Responsys
• Page 15 of 984
• Create Your Own Variables
• Retrieving Data from outside of Responsys
• Retrieving External Data: Recommendations
• RPL Directives
• Data Look Up Directives: <#data>, <#filter>, <#fields>
• Retrieving Multiple Data Records from Responsys Tables
• Generating a Google Map URL
• <#content>: Using <#content> over <#data>
• <#content>
• <#include>
• <#import> & <#macro>
• <#setting>
• RPL Variables
• Campaign Variables
• Environment Variables
• Responsys Variables
• .today and .now Variables
• Reserved Names in RPL
• RPL Methods
• Responsys Proprietary Methods
• Responsys Proprietary Methods – Examples
• form() RPL Method
• clickthrough()
• Parsing JSON inside RPL
• RPL Debugging
• Debugging Code Required in RPL
• RPL Debugging: EMD Message Preview
• Debugging Code Required in RPL
• Summary & Resources
• Key Points
• Earn Recognition & Accreditation
• Oracle Cloud: Become Certified
• Services & Support
• B2C Implementation: Forms
• Oracle Responsys Implementation Bootcamp: Forms
• Objectives
• Forms Basics
• Introduction to Forms
• Introduction to Forms
• Form Object Requirements
• Form Coding Best Practices
• Sample HTML Code – Subscription Form
• Sample HTML Code – Competition Form
• Exercise
• Page 16 of 984
• Form Creation: Using Form Wizard
• Exercise
• RPL Methods for Campaign Personalization: form(), clickthrough()
• form()
• Setting usedb option-hash values
• Tracking Links and Clicks
• Exercise
• Unsubscribe Forms: Ways to Implement Unsubscribe
• Unsubscribe Form Options
• Unsubscribe Options in Responsys
• Standard Single-click Unsubscribe
• Link to Responsys Hosted Form
• List-unsubscribe Email Header
• Custom Unsubscribe
• Summary & Resources
• Key Points
• Earn Recognition & Accreditation
• Oracle Cloud: Become Certified
• Services & Support
• B2C Implementation: Tracking
• Oracle Responsys Implementation Bootcamp: Tracking
• Objectives
• Tracking Basics
• Naming Conventions
• Creating Reports
• Link Tracking
• Link Tracking
• How does Link Tracking work?
• Setting up Link Tracking in Responsys EMD
• Create Link Table: Extract from Documents
• Locating Saved Link Tables
• Link Table Anatomy
• Defining Link Categories
• Coding Links
• clickthrough() RPL Method
• Create Campaign: Best Practices for Link Tracking
• Campaign Link Tracking and Live Reporting
• External Tracking
• External Links: The Analytics Big Picture
• Admin Configuration: Technical Resource
• Setting up External Link Tracking for a Campaign
• External Tracking: Campaign Level
• External Campaign ID in Interactive Dashboards
• Conversion and Revenue Tracking
• Page 17 of 984
• Conversion Tracking
• Responsys Conversion Tracking Terminology
• Conversion Tracking Tag
• Revenue Tracking Parameters: Examples
• High Level Conversion Tracking Reporting and Analysis
• Conversion Tracking: Recommendations
• Summary & Resources
• Key Points
• Earn Recognition & Accreditation
• Oracle Cloud: Become Certified
• Services & Support
• B2C Implementation: Responsys Program
• Oracle Responsys Implementation Bootcamp: Responsys Program
• Attend a Live Virtual Class (LVC)
• OnDemand Lab Access
• Objectives
• Overview
• What is Oracle Responsys Program?
• Designing a Program: Analyze Requirements
• Creating a Program: Requirements
• Responsys Program: Solution Design Document
• Program Example: Welcome Program
• Responsys Program Basics
• Creating and Managing Programs
• Program Templates
• Connecting Elements, Labeling Paths, Aligning Path Lines
• Program Creation and Configuration
• Program Lifecycle in Responsys
• Step 1: Create Program and Configure Settings
• Configure Program Settings: Example
• Exercise
• Program Lifecycle in Responsys
• Step 2: Design Workflow and Configure Elements
• Moving Enactments via Events: Example
• What is a Program Entry or Enactment?
• Entry Point Record Settings
• Customer Activated and Deactivated Events
• Automated Methods for Updating Opt-in and Opt-out
• Custom Event
• Steps to Create and Configure a Custom Event
• Send Email, SMS, or Push Campaign Activities
• Exercise
• Set Data and Get Data Activities
• Get Data Example
• Page 18 of 984
• Data Switch: Best Practices
• Event and Data Switch Example
• Count Switch
• Timer Events
• End Event – Exit Program
• Exiting Examples, Uses, Strategies
• Multiple Exit Design with Data Switches
• Exercise
• Program Lifecycle in Responsys
• Step 3: Program Validation
• Validation Complete
• Testing
• Test Settings
• Test Options: Promote Draft, Test, Reset, and Stop
• Program Lifecycle in Responsys
• Step 4: Publish and Analyze
• Analyze: Snapshot Tab
• Analyze: Monitor Tab
• Exercise
• Entry Tracking Variables
• Entry Tracking Variables
• Setting Up Entry Tracking Variables
• Populate Entry Tracking Variables
• Entry Tracking Variables: Uses and Examples
• Saving Entry Tracking Variable Values: Set Data
• Get Data Example
• Programs in Production
• Additional Program Options and Best Practices
• Modify a Program
• Modify: Unpublish
• Modify: Create a Draft and Republish
• Save As
• Terminate Program(s)
• Important Program Considerations
• Program Best Practices
• Summary & Resources
• Key Points
• Earn Recognition & Accreditation
• Oracle Cloud: Become Certified
• Services & Support
• B2C Implementation APIs and Integrations
• Oracle Responsys Implementation Bootcamp: APIs & Integrations
• Objectives
• Overview of Responsys APIs and Integrations
• Page 19 of 984
• Oracle Responsys APIs
• Processing REST APIs Requests
• Steps for Processing REST API Requests
• Creating a Web Service User
• Authenticating the Responsys Account
• Logging In with Certificate
• Receiving a JSON response
• Refreshing the Token
• Exercise
• Responsys REST API Endpoints
• Responsys REST API Endpoints
• Merge List and PET Recipients APIs
• APIs for Supplemental Tables and Members
• Trigger Email or Push Campaign APIs
• Merge and Trigger Email Campaigns API
• Merge and Trigger SMS Campaigns API
• Trigger Custom Event API
• Publish or Unpublish a Program
• Create New Profile Extension Table
• New Asynchronous REST API to Delete Folders
• Exercise
• Responsys REST APIs – Good to Know Information
• Web Service Guidelines
• Automatic Failover for Transactional Messaging (AFTM)
• Summary and Resources
• Key Points
• Earn Recognition & Accreditation
• Oracle Cloud: Become Certified
• Services & Suppor