Oracle AI for Fusion Cloud CX: AI Agent Studio Developer Training Ed 1 LVC

Module 1: Course Introduction and Overview

• AI for CX – Introduction
• AI Across CX
• Oracle Modern Best Practices (OMBP) – Introduction
• Summary

Module 2: Responsys AI Suite

• Responsys AI Suite – Introduction
• Program AI Features
• Send Time Optimization
• Subject Line Predictions and Push Title Optimization
• Predictive CLV
• Fatigue Analysis
• Generative AI Features
• Prompt Generation
• Bookmarks, History, Export
• Summary

Module 3: AI for CX Marketing – Oracle Eloqua

• Objectives

Module 1: Introduction

Module 2: Send Time Optimization

Module 3: Fatigue Analysis

Module 4: Content Generation

Module 5: Subject Line Generation

Module 6: Account Intelligence

• Summary

Module 4: AI/ML-Driven Customer-Centric Experience

• Objectives
• Customer Centricity in Modern Marketing and Sales
• Oracle Unity CDP – AI/ML Capabilities for Customer-Centric Experiences
• Unity AI Features in OMBP
• Data Signals to Unified Profiles
• Lead to Opportunity
• Customer Lifecycle Example
• AI-Driven Marketing, Sales, and Beyond
• Summary

Module 5: Unity AI/ML Pre-Requisites and Predictive Insights

• AI/ML Pre-Requisites
• Identifying Best Market Segments
• Predictive Account Scoring & Benefits
• Predictive Lead Scoring B2B & Benefits
• Lookalike Audience & Benefits
• Product Propensity & Benefits
• Summary

Module 6: AI-Driven Audience Engagement and Recommendations

• Driving Audience Engagement/Acquisition with AI/ML
• Engagement Propensity & Benefits
• Fatigue Segmentation & Benefits
• Channel Recommender & Benefits
• Send Time Optimization & Benefits
• Campaign Recommender & Benefits
• Summary

Module 7: AI for Upsell, Cross-Sell, and Next-Best Actions

• Accelerating Upsell/Cross-Sell
• Next-Best Action & Benefits
• Next-Best Offer & Benefits
• Next-Best Promotion & Benefits
• Summary

Module 8: Retention, Growth, and Customer Advocacy

• Customer Lifetime Value & Benefits
• Recency, Frequency, and Monetary (RFM) & Benefits
• Repurchase Propensity & Benefits
• Churn Propensity & Benefits
• Summary

Module 9: Sales AI Features

• Introducing Sales AI Features Update
• Sales Life Cycle and AI Support
• AI in Lead to Opportunity
• AI in Incentive Plan to Seller Earnings
• AI Cross-Process Features
• Summary

Module 10: Service AI Features

• Introducing Service AI Features
• Similar Service Requests
• Knowledge AI Features
• AI in Oracle Field Service
• Summary

Module 11: AI in CX – Key Takeaways and Benefits

• AI in CX: Five Key Takeaways
• Benefits of AI in CX
• AI for CX Course Summary